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Press Release

  • docx | PDF Download

    Hamburg-based start-up drives development of new virtual reality applications
    Since Oculus, the world’s leading provider of virtual reality glasses, was bought by Facebook back in 2014, some people may have asked for this deal’s reasons. Meanwhile, Marc Zuckerberg’s Vision becomes more tangible day by day – and it’s not only about revolutionizing game industry. VR proofs the potential to conquer quite different fields of application, from entertainment to art, up to education and even social interaction. The Hamburg-based start-up company Reality7 was formed to promote this industry’s development with its own camera, proprietary software and a lot of ambitious goals.

    Expanding from Europe, seizing market shares

    The aspiring team at Reality7 does not care so much about the glasses itself, but what’s going on inside – primarily about extreme high definition virtual reality content. Since its inception just one year ago, the start-up has become a technical pioneer in this field: The offer package containing a high-performance VR camera, lending to film productions and professional technical instruction has turned the growing young company into Europe’s top address for high-end VR.

    The valley’s building blocks plus architecture from Hamburg

    The perfect entanglement of hard- and software – that’s what Reality7 puts a special focus on. Doing so, the performance of the basis (Facebook’s camera FB 360 Surround) has been raised to a completely new level: The team arranged 17 individual cameras in a circle and created strongly overlapping viewports which are stitched together by the company’s proprietary software to achieve 8K resolution and 60 frames per second. This finally leads to a lively and very smooth 3D impression.

    “The market of VR technologies is multi-layered and partially very complex. This is what we are excited about, because it creates extreme dynamics. We are convinced, that, as it happened so often with consumer electronics, increasing technical performance will open up a broader field for high quality offers. With our camera, the R7 Prime, we are able to create exactly the required content.” – Max Konrad, CEO and founder Reality7

    Closer to the story

    Thanks to its outstanding resolution and frame rate, even Reality7’s current system delivers exceptional immersive VR experiences. Today, the technology is advanced enough to literally transfer the user to other locations within seconds. Even so, the team of Max Konrad (CEO) and Sergey Kosov (CTO) works at full speed to intensify the overall impression: improving calibration and optical vignetting, aiming for 90 frames per second in the near future. The purpose is to achieve an ever-increasing level of immersion, the visual illusion should become perfect, making the user be merged in the story completely.

    The ambitious goal: cinematic virtual reality

    Facebook (in association with Oculus) and many other providers like HTC Vive announced diverse VR headsets for the coming years – which points to a potentially wide range of VR technology. But the quantum leap regarding the experience will come from the content.

    “The difference between what you experience with today’s affordable devices and true stereoscopic 360° VR is like the difference between youtube and Dolby 3D. We look forward to shape, to co-design this way towards ever higher qualities and ever more fascinating content over the next few years.” – Sergey Kosov, CTO Reality7

  • docx | PDF Download

    Reality7 collaborates with VRgineers and joins the VRARA Launch Event
    It is a perfect match: while Reality7 takes the quality of virtual reality content to the next level, VRgineers manufactures cutting-edge enterprise-grade VR gear. The Prague-based company headed by visionary Marek Polcak lately developed the VRHero 5K – a new generation, high-resolution VR headset platform used by clients in automotive, architecture and training sectors. Both companies are part of the NVIDIA Inception Program and now look forward to sharing their professional expertise and creativity to make virtual reality even more real.

    Good company is the key term which also describes the VRARA launch event that will be arranged by the association’s Hamburg chapter on the 24th of April. Among VR masterminds, start-ups and international companies like Red Bull, Teslasuit and Roccat Game Studios, Reality7 is invited to present new demo material and the latest version of R7 Prime, the company’s high-end VR camera.

    “As a growing company, we look forward to meeting potential partners among the international VR scene to collaborate and push the industry further – and, personally, I am excited about the invitation’s promise “This is gonna be an epic evening”. Let’s live up to this!” – Sergey Kosov, CTO Reality7

  • docx | PDF Download

    The next step: Reality7 cooperates with international VR expert communities

    Reality7 was formed to radically increase the quality of virtual reality experiences and thereby to raise the feeling of immersion to the next level. With this aim, the Hamburg-based start-up company developed its own camera, the R7 Prime, and proprietary software to guarantee perfectly smooth stitching. After one year, the efforts are paying off: The company is invited to join the VR/AR Association (VRARA) and becomes part of the NVIDIA Inception Program, both global communities that drive progress in VR technology.

    While the VR/AR Association with sponsors like the MIT, Boeing and GoPro aims to connect people from companies and scientific institutions to explore the possibilities of virtual and augmented realities in general, the NVIDIA Inception Program is more specific: as a virtual accelerator, it nurtures dedicated and exceptional start-ups who are revolutionizing the industry with advances in AI and data science.

    “The entire Reality7 team feels honoured – these cooperations with international institutions give us the chance to connect to the leading minds in the industry and to customers, partners and suppliers that span the globe. It also gives us early access to the latest GPU hardware, to outstanding deep-learning expertise and world-class engineering teams. We can hardly wait to take the next step together.” – Max Konrad, CEO and founder Reality7

Press Release

  • docx | PDF Download

    Hamburg-based start-up drives development of new virtual reality applications
    Since Oculus, the world’s leading provider of virtual reality glasses, was bought by Facebook back in 2014, some people may have asked for this deal’s reasons. Meanwhile, Marc Zuckerberg’s Vision becomes more tangible day by day – and it’s not only about revolutionizing game industry. VR proofs the potential to conquer quite different fields of application, from entertainment to art, up to education and even social interaction. The Hamburg-based start-up company Reality7 was formed to promote this industry’s development with its own camera, proprietary software and a lot of ambitious goals.

    Expanding from Europe, seizing market shares

    The aspiring team at Reality7 does not care so much about the glasses itself, but what’s going on inside – primarily about extreme high definition virtual reality content. Since its inception just one year ago, the start-up has become a technical pioneer in this field: The offer package containing a high-performance VR camera, lending to film productions and professional technical instruction has turned the growing young company into Europe’s top address for high-end VR.

    The valley’s building blocks plus architecture from Hamburg

    The perfect entanglement of hard- and software – that’s what Reality7 puts a special focus on. Doing so, the performance of the basis (Facebook’s camera FB 360 Surround) has been raised to a completely new level: The team arranged 17 individual cameras in a circle and created strongly overlapping viewports which are stitched together by the company’s proprietary software to achieve 8K resolution and 60 frames per second. This finally leads to a lively and very smooth 3D impression.

    “The market of VR technologies is multi-layered and partially very complex. This is what we are excited about, because it creates extreme dynamics. We are convinced, that, as it happened so often with consumer electronics, increasing technical performance will open up a broader field for high quality offers. With our camera, the R7 Prime, we are able to create exactly the required content.” – Max Konrad, CEO and founder Reality7

    Closer to the story

    Thanks to its outstanding resolution and frame rate, even Reality7’s current system delivers exceptional immersive VR experiences. Today, the technology is advanced enough to literally transfer the user to other locations within seconds. Even so, the team of Max Konrad (CEO) and Sergey Kosov (CTO) works at full speed to intensify the overall impression: improving calibration and optical vignetting, aiming for 90 frames per second in the near future. The purpose is to achieve an ever-increasing level of immersion, the visual illusion should become perfect, making the user be merged in the story completely.

    The ambitious goal: cinematic virtual reality

    Facebook (in association with Oculus) and many other providers like HTC Vive announced diverse VR headsets for the coming years – which points to a potentially wide range of VR technology. But the quantum leap regarding the experience will come from the content.

    “The difference between what you experience with today’s affordable devices and true stereoscopic 360° VR is like the difference between youtube and Dolby 3D. We look forward to shape, to co-design this way towards ever higher qualities and ever more fascinating content over the next few years.” – Sergey Kosov, CTO Reality7

  • docx | PDF Download

    Reality7 collaborates with VRgineers and joins the VRARA Launch Event
    It is a perfect match: while Reality7 takes the quality of virtual reality content to the next level, VRgineers manufactures cutting-edge enterprise-grade VR gear. The Prague-based company headed by visionary Marek Polcak lately developed the VRHero 5K – a new generation, high-resolution VR headset platform used by clients in automotive, architecture and training sectors. Both companies are part of the NVIDIA Inception Program and now look forward to sharing their professional expertise and creativity to make virtual reality even more real.

    Good company is the key term which also describes the VRARA launch event that will be arranged by the association’s Hamburg chapter on the 24th of April. Among VR masterminds, start-ups and international companies like Red Bull, Teslasuit and Roccat Game Studios, Reality7 is invited to present new demo material and the latest version of R7 Prime, the company’s high-end VR camera.

    “As a growing company, we look forward to meeting potential partners among the international VR scene to collaborate and push the industry further – and, personally, I am excited about the invitation’s promise “This is gonna be an epic evening”. Let’s live up to this!” – Sergey Kosov, CTO Reality7

  • docx | PDF Download

    The next step: Reality7 cooperates with international VR expert communities

    Reality7 was formed to radically increase the quality of virtual reality experiences and thereby to raise the feeling of immersion to the next level. With this aim, the Hamburg-based start-up company developed its own camera, the R7 Prime, and proprietary software to guarantee perfectly smooth stitching. After one year, the efforts are paying off: The company is invited to join the VR/AR Association (VRARA) and becomes part of the NVIDIA Inception Program, both global communities that drive progress in VR technology.

    While the VR/AR Association with sponsors like the MIT, Boeing and GoPro aims to connect people from companies and scientific institutions to explore the possibilities of virtual and augmented realities in general, the NVIDIA Inception Program is more specific: as a virtual accelerator, it nurtures dedicated and exceptional start-ups who are revolutionizing the industry with advances in AI and data science.

    “The entire Reality7 team feels honoured – these cooperations with international institutions give us the chance to connect to the leading minds in the industry and to customers, partners and suppliers that span the globe. It also gives us early access to the latest GPU hardware, to outstanding deep-learning expertise and world-class engineering teams. We can hardly wait to take the next step together.” – Max Konrad, CEO and founder Reality7

Press Contact

Moritz Grube

Head of Business Development
Fuhlsbüttler Straße 29
22305 Hamburg
Germany

Phone: +49 40 368 800 763
Email: press@reality7.com

Moritz Grube - Business Development Reality7

Press Contact

Moritz Grube

Head of Business Development
Fuhlsbüttler Straße 29
22305 Hamburg
Germany

Phone: +49 40 368 800 763
Email: press@reality7.com

Moritz Grube - Business Development Reality7